Expert in the development of MSMEs and startup training and coaching, formulation of business strategies, and setting sustainability plans. Well connected with key players in the entrepreneurial ecosystem due to the implementations of several projects in that field.
Strong project management skills for 15 years with MSME, including handling donor projects from inception to fulfillment. For example: Managed projects in the creative industry successfully for three years in cooperation with the British Council. This involved over 230 entrepreneurs and NGO beneficiaries, and the delivery of 50 business plans for MSME for ITC the “Shetrades program”
Working on projects empowering women all over Egypt by building their capacities to support them in sustaining their businesses, and networking them with vendors and suppliers. Establishment of the Creative Egypt startup hub. Management of all financial projections of the brand name Creative Egypt as well as its positioning as a premium provider for handmade products. This included the placement and marketing of over 9000 products across 17 subsectors from more than 140 suppliers. Set up quality standards and processes regarding supplier selection to ensure the adherence to the highest quality standards of the offered products. As a result of such efforts, Creative Egypt was selected as the best show room for home accessories and was granted the ISO 9001 certification.
Expertise in value chain analyses, mapping business processes, and the formulation of growth strategies to enhance performance goes beyond the creative sector. For instance, successfully delivered projects in the automotive, detergents, and food sectors. Vast work experience in the fields of sales, marketing, financial analysis, and business development.